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Behavioural and Social Insights

Segmenting business markets and customers into groups and sub-groups is standard practice and good advice for most marketers and businesses. Facebook, Twitter, Linkedin, Google and other digital ecosystems allow marketers to target customers by their likes, shares and groups they join as well as conversations they take part in and how they interact with adverts or emails sent to them. Cross referencing this info with “big data” including credit card transactions, search history, digital…

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Marketing Mentalist via Twitter
Monday
Be The 100th Monkey via Twitter
Daily Mail reporters try to blame brutal murder of Jo Cox on immigration http://bit.ly/2fSu9lB  more disgusting media propaganda
Dec 3
Marketing Mentalist via Twitter
Dec 3
Marketing Mentalist via Twitter
Dec 3
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Blog

Ok so my horizons have expanded and my interests have grown. As a digital and direct marketer for more than 15 years I have been asking what else? How can I use my skills for good? Inspired by the Behavioural Insights team amongst others I have…

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